![]() ![]() ![]() Corpse also puns with the noun ‘ corps’, the colloquial term for corporations this pairing exemplifies the central premise of the novel that late capitalism is intimately connected to death and extinction. However, it also incorporates the noun ‘corpse’ which reminds readers of its menacing nature. When said aloud, the name has a playful lilt to it, which contrasts with what the word represents. Another neologism is ‘CorpSeCorps’, the name of the brutal security agency akin to ‘1984’s ‘thoughtpolice’, which exists to maintain the corporations’ power. Indeed, Elaine Showalter believes Atwood’s “sappy double ‘o’ coinages” are a disdainful representation of American pronunciation’, criticising primarily Americanized consumerism and thus further intensifying the link between today’s society and the society depicted in the novel. Brand names such as ‘AnooYoo’, include capitalizations or duplications reminding readers of current brand names and thus establishing a stronger link between today’s consumerism and the novel’s mockery of this consumerism. Atwood uses neologisms in ‘Oryx and Crake’ to denote corporations and their products, which contributes to the critique of consumerism explored through the novel. ![]()
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